WE RESPOND
WITH SPEED
IN TIMES
OF CRISIS.
NORTHSTAR MEMORIAL GROUP
RTRN was hired to write and produce a tv commercial as the impact of COVID-19 began to grow
LAUNCHING A COMMERCIAL
IN ONE WEEK TAKES TEAMWORK
AND COLLABORATION.
We’ve got both.
Northstar Memorial Group, which manages multiple locally-branded funeral homes, recognized a need to pivot in how they provided services as the pandemic’s reach grew. Revamping services in a way that allowed them to continue their promise of providing personalized care, comfort, and planning services to families unable to meet in person was mission-critical.
Unlike most campaigns which takes weeks to plan, produce and deploy, we had one week to deploy in multiple local markets, a tv commercial.
In collaboration with Northstar’s marketing leadership, RTRN facilitated an agile, teamwork-centered approach where the team met daily to provide real-time feedback on draft content and design.
WE RAISE THE BAR ON EXPECTATIONS AND CARE ABOUT OUR CLIENTS JUST LIKE YOU CARE ABOUT YOURS.
RTRN successfully produced the commercial within the short time-frame and raised the bar for the Northstar Marketing Group’s campaign expectations. Clients now had another avenue to honor their loved ones, and Northstar remained the choice for care, comfort, and planning.