Calling all sports marketers looking for an exciting avenue to capture the hearts and minds of American sports fans! Look no further than rugby!
While rugby may not be as widely followed as American football, basketball, or baseball in the US, it’s a sport with immense potential and a rapidly growing fanbase.
Some reasons why you should be paying attention to rugby as a sports marketer:
Untapped Market: Rugby presents a unique opportunity to tap into an untapped market on the trajectory of becoming a major spectator sport in the US. By targeting rugby fans, you can reach an audience that is passionate, engaged, and eager for quality sports content. With a strong sense of community and a deep connection to their favorite teams, rugby fans are more likely to actively engage with and support brands that align with their sporting interests.
Global Appeal: Rugby is a sport with a massive global following, particularly in countries like New Zealand, Australia, South Africa, and the United Kingdom. Over 857 million people watched the 2019 Rugby World Cup. Open doors to international partnerships, collaborations, and sponsorship opportunities. Extend your reach beyond US borders and connect with a diverse and passionate audience worldwide.
Rising Popularity: Rugby’s popularity is growing in the US, and the sport is capturing the attention of traditional sports fans and newcomers. With the inclusion of rugby sevens in the Olympic Games, the sport gained significant exposure, leading to increased interest and participation nationwide. Don’t forget the highly anticipated Rugby World Cup in 2031 (men’s) and 2033 (women’s). As a sports marketer, getting involved with rugby now will give you a head start in establishing your brand within this growing market.
Build Community Connections: Rugby has been gaining traction in local communities and schools across the US. Make a positive impact on grassroots levels, supporting youth development, fostering teamwork, and promoting active lifestyles. Engaging with local rugby programs allows marketers to forge meaningful connections with communities, demonstrating a commitment to youth sports and positioning brands as a champion of community growth.
Diverse Demographics: Rugby appeals to various demographics, from college students to young professionals, families, and older sports enthusiasts. Reach a diverse audience, allowing for targeted marketing campaigns that cater to different segments within this growing fanbase.
Authenticity and Values: Rugby has a unique culture built on camaraderie, sportsmanship, and respect. This authenticity resonates strongly with fans, who appreciate the values and traditions associated with the sport. Tap into these core values and connect with consumers on a deeper emotional level. Authenticity in sports marketing is critical, and rugby offers a rich foundation to build upon.
Empowering Women in Sports: Women’s rugby embodies women’s empowerment in sports and showcases their incredible athleticism, determination, and skill. By supporting and promoting women’s rugby, you contribute to the advancement of women in sports and the breaking of gender barriers, which resonates strongly with audiences who value equality and diversity.
Embrace Diversity, Equity, and Inclusion: Rugby promotes a culture of diversity, equity, and inclusion, creating an inclusive environment where everyone can thrive and be celebrated for their unique backgrounds and experiences.
In summary, embracing rugby in the US offers a wealth of opportunities. Tap into an untapped market, extend your global reach, ride the wave of rising popularity, connect with authentic values, and engage with diverse demographics from local communities to a massive international fanbase.
So, if you’re looking for a new frontier in sports marketing, take notice of the power of rugby. Get in the game and seize this dynamic sport’s exciting possibilities!